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As we enter the season of longer daylight hours and summer parties, so we are joined by the summer drink-drive campaigns.  A few of my current faves – no doubt to be re-assessed in the next 6 months, their message is crystal clear:

Mmm, to be introduced at a watering hole near you…?

Succinct.

Clever, not sure the tag line at the bottom was necessary, but then again…

The standard line-up, and now introducing my own personal favourite…

Now that’s clever.

If in doubt, use a breathalyzer.  And that includes the morning after.

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