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A secretly filmed campaign highlighting the dangers of Drink Driving has been released by

An actor pretending to be drunk asks passers-by for help getting into his car.  Of more than fifty people, just eight refused to help the actor, with one person calling the Police and retaining the actor’s keys.  A number of people spotted the actor, yet carried on walking, ignoring his obvious attempts to drive when under the influence of alcohol.

The aim of the video was to see if strangers would turn a blind eye to drink driving, and to highlight public apathy towards drink driving.

Figures released in January 2012 by the Association of Chief Police Officers show that more than 7,000 people were arrested during a month-long Christmas crackdown on drink driving in 2011. There were 5,000 injury collisions between the 18th December and 2 January. The total number of breath tests administered in collisions reported by police were 11,622, 6.29% less than last year. The number of those tests that were positive was 1035, with 8.91% found to be under the influence of alcohol.

Two hundred and fifty people were killed on Great Britain’s roads in 2010, with 9,500 people ‘slightly’ or ‘seriously’ injured in accidents involving a driver over the legal alcohol limit.

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Don’t add to the statistics.  Don’t turn a blind eye.



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